Ello’s first turn towards trying to make money 

If you’re a creative who’s looking for a new project, or if you’re looking to hire a designer, illustrator, photographer, gif-maker, or other talented creative – we just made it a lot easier for you. The Hire Me Button tells potential clients you’re available for work and gives them an easy way to contact you privately.

Via email.

It has to start somewhere. Ello is giving it a try without pressure, I would guess. Let them find out